“This is our 10th anniversary!”
That was my opening speech at our birthday back in December last year. The actual date of Petshopbox Studio’s birthday is still a hot debate between co-founders. The original Petshop Studio was formed in December 2002, but after a couple of years without activity it was restarted as Petshopbox Studio in September 2005. We just happy that we can reach 10 years old when other businesses struggling on their 3rd birthday.
To be honest, 2015 was quite rocky journey for us. Should say that it was a depression inducing moments for co-founders who literally worked our ass off to keep Petshopbox Studio from bankruptcy.
Entering 2016, we have new legal name PT. Areumdaun Citra Kreasi which means creation of beautiful images. Since we change almost everything in Petshopbox Studio, I think it’s wise to say that we are now reboot reborn restart. This is new Petshopbox Studio. And since now we will celebrate our birthday at every 26th Jan. I just can’t believe how relieving it is to know exactly when your birthday is, since I never really took it really seriously and just looked at it as another date to have an office celebration. I guess I was terribly wrong about it.
So, besides new name, what’s new?
First of all, now we have sales team. We implemented working satisfactory analytics system. After years focusing on hiring fresh university graduates, now we decided to build team with experienced designers came from all across Java island.
We also got asked many times if we have a plan to create a product. And hopefully this year we will be able to start Petshopbox Studio’s first product, which we hope could help startups from all over the world to leverage their digital marketing method. Please looking forward for it.
And we come back to our roots and decided to once again focusing on creating illustration which is always been our strong point. We started back in 2005 as illustration studio. Trend brought us here and there, introduced us to many design style, but we’d love to implemented all our knowledge that we gathered on these 10 years into the creation of illustration on digital stickers, websites, mobile apps, mobile games, graphic design, e-learning modules and any other design area. We believe that today, when design become more flat, simple and generic, illustration can scale up your brand value especially in marketing area.
Last but not least, we hope that we can walking together as more solid team than before, grow up together and build better and bigger Petshopbox Studio to become eminent creative agency in Indonesia. We also like to thanking all of you petzcrews, x-petzcrews, clients, freelancers, outsources, friends, family, acquaintances, that have been with us all this time, forgive our mistakes and miscommunications (it happens too many times I can’t remember the last time we didn’t have some miscommunications, hahaha) and trust us to share our knowledge and experience to help you solve your problems with creative approach.