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Category: Strategy

Design is scary no more. Design tricks to upgrade your creative strategy.

3 Easy To Make Valentine Design Ideas

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Valentine. One day in a year when almost everyone jumps on the wagon of baby pink color, heart shape, and balloons as their primary Valentine design ideas strategy. On the other hand, some brand cleverly walks around the bushes and combining the mainstreams with smart campaign strategy, which win them more audience engagement and conversion.

Yes, it hard to become creative when we already have that generic images printed on your brains due to years after years experiencing the same Valentine. Here are some easy to make Valentine design ideas that can help you have a catchy Valentine campaign.

Infographic

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Many of us already forgotten how a nicely done infographic can provide us with a lot of easy to digest information and also looking charming.

Infographics are still huge and still get a lot of share on social media, which is perfect for Valentine design ideas. If you dare, you can bring up a non-mainstream theme for your infographic to add a little fun into your Valentine campaign strategy. Check out these nicely done National Aquarium’s infographic about sea creatures’ love and Verizon’s about how people use their device when they are in love by Verizon

Motion Graphic

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Videos gain much attention from marketers lately. In the risen of vloggers and life shoot videos, another type of video like animations and motion graphics surely become a fun addition to choosing for your valentine design ideas. One good thing that you will be able to finish one just by sitting in front of your computer.

Check out this cute Love Story Valentine campaign by Michael Kors and this super sweet #WeGoTogetherLike Valentine campaign by Al Ain Dairy which is functions simultaneously as Valentine greetings and advertising. You might not celebrate Valentine yourself, but that will not stop you to give thumbs up for nicely executed videos like these, right?.

Social Media

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What is a marketing campaign without social media?. Take advantage of social media nature to share and mention people to expand your audience. It is true that some powerful campaign was backed up with millions of followers who help its virality. But don’t let it stop you to prepared some clever Valentine design ideas in social media because netizens still give appreciation for fancy contents.

Check out Pilot Love Guru campaign by ballpoint pen brand Pilot that is so successful that it repeated three times in 3 years in February. And the #FirstLoveIs Valentine campaign by Cadbury Silk India which asks their audience first love story and create doodles from the best story.

 

Do you have an interesting Valentine design ideas? Have you created viral Valentine campaign? Save a lot for your Valentine campaign with our Valentine promotion.

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Design Lessons From Suicide Squad Movie

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Why Suicide Squad movie feels different from another comic book based superhero movie?. I waited for more than a years, since the first time I saw that leaked photo of Jared Leto with a green hair, I was hook.

Then came out the trailer, then the promotional posters. Make me cannot wait no more. Why, because I feel that this movie will be quite different from another comic based movie.

Turns out it’s some of it design concept that makes it feels different.

Here’s a couple creative lesson we can take from Suicide Squad movie:

Think Out Of The Box

As creative people working in creative industry, we must have been hearing this a thousand times in a year. But, yeah, it’s always easier to say than do.

In Suicide Squad movie, Harley Quinn looks striking. After all, in comics or games, she almost always wore an interesting outfit, and her style almost always changing. But one thing stays the same, her outfits almost always inspired by traditional harlequin costumes. Perhaps it’s because her name is also a pun from harlequin.

Suicide Squad movie’s Harley Quinn trade signature half red half black hair with pink and blue ombre style dye on peroxide blonde hair. Duo colors jester outfit with diamond patterns turns into a ripped t-shirt and micro pants in red and blue color scheme.

Just because her name is a pun from Harlequin, that doesn’t mean she has to do harlequin inspired look all the time. The world is changing. And it’s also time to change the crazy looking jester into a crazy looking super hot lady.

Follow The Trend

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Peroxide blonde. Ombre dye. Tattoos. Wedges sneakers. I don’t know what that jacket called, but if Justin Bieber wears it then it must be something trendy right?.

Basically, almost all parts in Harley Quinn outfit in Suicide Squad movie is something that is in trend right nowadays.

Following the latest trend could be an easier way for your audience to accept one design, especially if your target audience is young millennials around 20-30yo. Trend are crucial for them. And if your design has relatively short lifetime it can be a great way since you can just change the style whenever you need it to.

So, If the words peroxide blonde, ombre dye, and wedges sneakers are sounds like an alien language to you, it’s time for you to browse lifestyle blogs or Instagram influencer accounts. You’ll get many latest trends inspiration to level up your design.

Why so serious?

Here’s where Suicide Squad movie different with another comic based movie. You can easily spot fun in the movie from its posters. The merge of photo and comic style illustrations. Suicide squad members icon in neon green background. Not to mention that Harley Quinn and Joker always pictured smiling or laughing.

It creates a great contrast to most superhero movie posters. Most superhero movie posters portrayed characters with a tough gesture, angry frown face, and using dark colors. It screams seriousness.

Sure some designs have to bore seriousness on it. Especially if you are working on big corporation corporate identity for example.

But, if you are working for consumer design, add some fun could be a little trick to make your design stand out from others. Add characters with happy gesture and using light fun colors could give a big change. After all, everybody wants to have some fun, right?.

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Oh, and of course we never forget to have some fun. Because in Petshopbox Studio, we’d love to add fun aspect on everything we create. Please enjoy our rendition of Suicide Squad movie poster.

So, have you got your Suicide Squad movie ticket yet?. Bet you can get more inspiration after watching it by yourself. Because sometimes great inspirations can come from the worst heroes ever.