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Category: Marketing

Wondering how to utilize design to maximize your marketing strategy?. Here’s easy to follow tips for you.

3 Easy To Make Valentine Design Ideas

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Valentine. One day in a year when almost everyone jumps on the wagon of baby pink color, heart shape, and balloons as their primary Valentine design ideas strategy. On the other hand, some brand cleverly walks around the bushes and combining the mainstreams with smart campaign strategy, which win them more audience engagement and conversion.

Yes, it hard to become creative when we already have that generic images printed on your brains due to years after years experiencing the same Valentine. Here are some easy to make Valentine design ideas that can help you have a catchy Valentine campaign.

Infographic

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Many of us already forgotten how a nicely done infographic can provide us with a lot of easy to digest information and also looking charming.

Infographics are still huge and still get a lot of share on social media, which is perfect for Valentine design ideas. If you dare, you can bring up a non-mainstream theme for your infographic to add a little fun into your Valentine campaign strategy. Check out these nicely done National Aquarium’s infographic about sea creatures’ love and Verizon’s about how people use their device when they are in love by Verizon

Motion Graphic

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Videos gain much attention from marketers lately. In the risen of vloggers and life shoot videos, another type of video like animations and motion graphics surely become a fun addition to choosing for your valentine design ideas. One good thing that you will be able to finish one just by sitting in front of your computer.

Check out this cute Love Story Valentine campaign by Michael Kors and this super sweet #WeGoTogetherLike Valentine campaign by Al Ain Dairy which is functions simultaneously as Valentine greetings and advertising. You might not celebrate Valentine yourself, but that will not stop you to give thumbs up for nicely executed videos like these, right?.

Social Media

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What is a marketing campaign without social media?. Take advantage of social media nature to share and mention people to expand your audience. It is true that some powerful campaign was backed up with millions of followers who help its virality. But don’t let it stop you to prepared some clever Valentine design ideas in social media because netizens still give appreciation for fancy contents.

Check out Pilot Love Guru campaign by ballpoint pen brand Pilot that is so successful that it repeated three times in 3 years in February. And the #FirstLoveIs Valentine campaign by Cadbury Silk India which asks their audience first love story and create doodles from the best story.

 

Do you have an interesting Valentine design ideas? Have you created viral Valentine campaign? Save a lot for your Valentine campaign with our Valentine promotion.

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The Secret Of Fashion Website Every UI Designer Should Know

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There was a time when people are afraid to buy clothes online. Many people argue that people will need to touch the fabric, because they need to know if it is comfortable enough. Then, they need to try it, because they need to know if its cut fit their body perfectly.

However, things have changed. Right now, online fashion store is thriving. More and more people buy clothes online regularly.

By not forgetting that the retailers also offer better service like free return guarantee and more measurements details, their website also very well presented. Highly attention to details and deep understanding of their customers and products are the key.

Here are the lessons we UI designers can learn from them.

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Super Minimal Design Style

Almost every UI designer know KISS expressions. However, fashion website design takes simple website design style to the next level. Fashion is all about looks, and nobody knows it better than fashion online retailers brand.

While embracing super minimal website design, the pages fulfilled with fullscreen images showing the products from every angle possible. Big images enable the customer to see every detail of the product, thus replacing the needs to touch and feel the fabric. Utilize minimal UI design style allowed the products to become a focal point, and at the same time attract attention into the products instead of into the web design.

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Pay More Attention To Call To Action

We, UI designer usually don’t give much attention to call to action part on our website design. However, in the tough competition industry, call to action is vital. People who love the brand will likely subscribe to the newsletter; they might share it on social media to mention their friends who might like it, or if they were not sure about the quality they would use live chat to contact the retailer.

Most millennials who shop at online store are well known for their love to share as much as they like to complain. So, create a design which facilitates them to do both things easily while keeping the design clean. Nobody likes to search all over website just to complain or ask for small things. Moreover, no brand wants their customer’s complaints posted all over social media.

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Accomodate Microcopy

Fashion website is no blog. Fashion retail customer does not need to know how the cotton will feel on their skin or why the designer colored its shoes purple. Microcopy which using very few words-per-sentence or presented in bullet list is perfect for their customers, whose likely to collecting many items on a wishlist and comparing between one another before making a purchase.

In this visual era, a picture speaks louder than words. UI design which accommodates multiple and significant images are preferable. Replace every word that can be substituted with icons or drop down options. However, don’t eliminate space for texts altogether. Some people still love to read the details, and it is crucial for SEO too.

Let’s never forget that website design quality is one of the most important aspects for online retailers. Sometimes both of us, as UI designers, and clients love to sweat the small details, and totally forgot that to give maximum user experience, we must look at the whole design and make sure each detail completed each other.

Source: Creative Blog